March Madness USA

College basketball most often refers to the American basketball competitive governance structure established by the National Collegiate Athletic Association, or NCAA.

The first college games to be televised took place at Madison Square Garden in 1940. Pittsburgh defeated Fordham, 57 to 37, and NYU beat Georgetown, 50 to 27. Since the advent of television, the popularity of college basketball has exploded. March Madness is consistently one of the most watched events of the year and draws over 700,000 fans in person. CBS SportsLine’s “NCAA March Madness On Demand” initiative served more than 14 million streams of live online video from the first 56 games of the 2006 NCAA Division I Men’s Basketball Championship.

The pervasiveness of college basketball throughout the nation, the large population of graduates from “major conference” universities, and the NCAA’s marketing of “March Madness” (officially the NCAA Men’s Division I Basketball Championship), have kept the college game alive and well. Some commentators have argued that the higher turnover of players has increased the importance of good coaches. Many teams have been highly successful, for instance, by emphasizing personality in their recruiting efforts, with the goal of creating a cohesive group that, while lacking stars, plays together for all 4 years and thus develops a higher level of sophistication than less stable teams could achieve.